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From CEO


The tours I take along Tel Aviv-Yafo's beautiful coastline continue to move me each time
anew.
Atarim is building a new public space all along the city's beaches. I'm proud of the company's
longstanding accomplishments and would like to thank all of our dedicated employees. I chose to express my feelings about this beloved city in the following lines:


Open to the sea, open to the world,
Tel Aviv-Yafo belongs to us, and to everyone.
A bastion of freedom, a pillar of light,
Openness and tolerance in each and every generation.

Our Tel Aviv-Yafo is Israel the beautiful, the tolerant,
and the fascinating, without pausing for a moment.
A Tel Aviv sunrise across from the splendid beaches,
is a different kind of morning that gives life its flavor.

The city's beaches, the coastline,
an endless space of life and nature.
And the small child on the sand with his pail
is the one who will always be free here.

Opening up the sea, breaking down barriers,
showing that life can be better here,
because the freedom that's here, for us and for others
is part of a city that will always be ours.

But the mission has not yet been completed.
To glue together, to continue the various parts of the map.
We're developing the open space opposite the sea,
Extending the shoreline from Herzliya to Bat Yam.


Attorney Yaron Klein
CEO of Atarim